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Social media sites like Facebook, Twitter, YouTube, Instagram, Pinterest and Snapchat have become the prominent social networking tools for millions of online business owners. They’re using these channels to share hundreds of links that promote their business, products and services.

When it comes to using social media as a promotional tool that question that I get asked the most often is; “How do I decide which social media platform is best for my business when there are so many channels to choose from?”  This mainly depends on the nature of your business, your ultimate goals and which social sites your target audience uses the most.

A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it’s a huge untapped market.

Compared to younger populations, seniors have a much higher net worth than their younger counterparts. Mostly, this is due to investing and saving and having a long work life. This makes them a ripe market for smart business owners who have products and services of interest to senior markets.

If you’re an internet marketer, sometimes you need to learn how to market to certain people, or gender, such as women. Within this Ebook, you’re going to be determining how you can be marketing to women.

Body language is another form of subtle communication often practiced consciously or unconsciously. This “language” is fast gaining the interest of many people. Body language though very relevant but can sometimes be wrongly interpreted, however it is still useful.

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Not one of us has gone unscathed from and by the custom of dating. It does not matter what culture, gender or age, dating has had an impact upon us in some form of other. We see examples of it on the television, read about it in magazines and learn about it the classroom, locker room and on the street. Sociologists study it as do psychologists, behaviorists, educators and biologists.

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