Marketing To Seniors


A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it’s a huge untapped market.

Compared to younger populations, seniors have a much higher net worth than their younger counterparts. Mostly, this is due to investing and saving and having a long work life. This makes them a ripe market for smart business owners who have products and services of interest to senior markets.

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Marketing To Seniors

In this Ebook Marketing to Seniors you will received:

  • What Is a Senior?
  • What Products and Services Are Seniors Looking For?
  • Grandparents
  • Social Security Recipients
  • Senior Marketing Do’s and Don’ts
  • Where to Reach Your Senior Audience
  • How to Engage the Senior Audience
  • In-Person Events

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